Tuesday, December 4, 2012

Do Music Magazines Target a Male Audience?




Q298
Evidence Q appeals to men: (75% male)
  • Aggressive facial expression would deter a female audience from buying the magazine.
  • "Sex, drugs and golf" - language appeals to men. Rock star lifestyle that would appeal to men.
  • Breathing fire indicates bravery and strength - qualities that men respect and aspire to have.
  • Dave Grohl represented as a hero. "Dave Grohl saves rock. Again."
  • Sexualisation of Nicki Minaj using the phrase "Little Miss Dynamite".




Kerrang! 30th birthday: Paramore (October 2006)

Evidence Kerrang appeals to both genders: (57% male)
  • Cover star is a woman and this will apeal to men, however she's not sexualised so the female audience will still buy the magazine.
  • Free posters of a male band appeal to women.
  • Bold font of "Paramore" and distressed masthead are very masculine. Capital letters are commonly associated with shouting. Reinforces the aggressive language - "Loud" "Rebels" "Panic". Aggressive appearance will appeal to men.






Evidence Top of The Pops appeals to girls: (14% male)
  • Lots of posters of the cover stars. Friendly, smiling faces appeal to girls. Represented as "Boy next door" stereotype.
  • "OMG" "Kiss & Tell" "Snogs" "Gossip" "Hearts" - feminine language. Abbreviations used typically by girls. Language softer and centered around love.
  • Love heart symbols present the cover stars as heartthrobs. Attractive to girls.
  • The competition to "meet the boys" also offers a "cuddle" from the boys. This would appeal to girls.

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