I bring to you today a new and interesting indie music magazine that is cool and something that the consumers will want to buy. Missing out on this opportunity would be a huge loss, and I’d like to take this opportunity to explain to why this magazine is the next big thing.
Title
This magazine is ‘Live Lounge’. The alliteration makes it catchy and punchy. It could be easily remembered and repeated to friends, therefore passing on the brand to more people. The name would have impact when repeated. People would want to own a copy of Live Lounge. The name suggests coolness with the indication of live music and strays away from cheesy titles such as Top Of the Pops.
House Style
The house style follows the impression given by the title – a monochromatic colour scheme in greys, gunmetal grey, black and neutral tones. The font of the masthead is urban and edgy, but not futuristic. The masthead is slightly worn to again give it that cool, edgy appearance.
Regular Features
New and interesting features we have in Live Lounge include a spotlight on a new artist each month. This would include an interview and profile etc. Also each month there will be a code for the reader to go online and download an exclusive live track from a band or artist that could be either well known or slightly off the wall. We want to bring our readers something different each month. The magazine will also include exclusive interviews, reviews of new albums and a monthly top 10. These focus on the magazine being ‘all about the music’, which is the magazine’s tagline.
Target Audience
The audience I am targeting with this magazine is adults aged between 20-25. I feel the edgy, cool house style will attract this audience because the look is edgy and urban yet mature. The target audience doesn’t want to feel like they have picked up something for children. Other music magazines in this genre such as NME are purchased by both genders; therefore the neutral colour scheme will not deter either genre from the magazine. However, 66% of NME’s readership is male and therefore I will be targeting the magazine at men, by the bold and strong typography and design. By targeting this at an adult audience, the magazine can be bought more easily by the readers and the circulation of the magazine will be higher. I believe it could reach numbers as high as its competitor NME – around 20,000. This magazine is edgy, cool and interesting. Most importantly it’s all about the music. Are you with us?
